Your company’s career page is the foundation of your every recruitment strategy. It’s the most important recruiting channel you have.
Are you looking for ideas for creating a perfect career page, or you’re just looking to improve your existing one?
In this article, you’ll find 14-easy-to-implement tips to create a career page:
Here’s the List of 14 Tips to Create a Career Page
- Make It Easy to Find
- Company Description
- Showcase Core Company Values
- Team Photos
- Office Outing/Event Photos
- Employee Testimonials
- Showcase Employee Benefits
- Company Awards and Achievements
- Keep Your Page Up-to-Date
- Make Your Career Page Mobile Friendly
- Short Application Form
- Put Share Buttons
- Clear Job Descriptions
- Measure the Performance of Your Career Page
Table of Contents
Why Do You Need a Career Page?
A careers page is a section of your website dedicated to showcasing your employer brand and presenting active job openings. It can be a single landing page, a microsite, or a web page.
So why is it necessary to have a career page?
Let’s access some stats:
The Talent Board research stated that your careers page is the #1 place candidates go to research your company.
A LinkedIn research found that 59% of candidates visit the company’s career page after discovering a job!
According to the Yello Recruiting Study, more than half of Gen Z candidates value career websites when searching for jobs.
Candidates want to know about your company’s culture, values, benefits, mission, and vision. And a career page is a great place where you can showcase these, it’s not just a page with some boring job descriptions.
Here are some quick benefits of having a career page:
- By displaying the latest job openings, it simplifies the recruitment process and supports successful recruitment strategies.
- It allows you to save profiles and CVs to build a talent pool for future use.
- An active career page boosts your brand image.
- It reduces the pain of HR managers and provides an excellent candidate experience.
- A career page is a gold mine for organic web traffic.
So how can you create a perfect career page? Let’s discuss some career page best practices in the next section:
Recommended Read: A Buyer’s Guide to Applicant Tracking Systems [2021]
How to Create a Career Page [14-Steps Checklist]
Here is our checklist to have the most attractive careers page possible:
1. Make It Easy to Find
Access to your career page should be either on the top navigation bar or in the bottom navigation menu. Candidates should be able to find your career page with one click. Your beautiful career page won’t attract the candidates if they can’t find it at all.
A Taleo study found that 73% of multinational websites had their careers pages just one click away from the homepage.
Here is a best practice example found on Springworks’ career page:
2. Company Description
Your career page must have a company description. This should be short, sweet, and giving an intro about your company. Explain who you are, what you do, and why you do it.
Make sure you explain your company’s mission and vision to your prospects in an understandable manner and conversational language.
Here is a best practice example found on Hubspot’s career page:
3. Showcase Core Company Values
Your company values are the foundation, core, lifeblood, fuel, and heart of your company culture. Don’t miss out on showing them on your career page.
What does your organization believe in? Stating your core values on your career page can make all the difference.
Here is a best practice example found on Springworks’ career page:
4. Team Photos
Candidates want to see real people behind the brand. So, it’s a great idea to upload existing employees’ photos on your career page.
Help your candidates see that it is fun and pleasant to work with you. Add a smiling team photo where candidates see the pillars of strength behind your brand.
Here is a best practice example found on Hotjar’s career page:
5. Office Outing/Event Photos
Office outings or event pics show your company culture and fun environment. This way, when candidates look at your career page, they will find an incentive to be a part of your company.
These photographs tell your candidates that it will be a joyful experience to work for you, as you value them in many ways.
Here is a best practice example found on Springworks’ career page:
6. Employee Testimonials
As a company, you might have everything good to say about yourself. But why would people believe you?
But, when your employees talk about their experience working with your company, the message is heard differently. For this reason, you must share employee testimonials on your career page.
Here is a best practice example found on Porto Montenegro’ career page:
7. Showcase Employee Benefits
How do you provide value to your employees? What are the perks of being associated with your brand?
Candidates want to know what employee benefits and incentives you offer. Be it family leave, student loan repayment, tuition reimbursement, healthcare plans, gym memberships, sponsored holidays, or more. Bring all that you do for your employees to the first page.
Here is a best practice example found on Salesforce’s career page:
8. Company Awards and Achievements
Where do you stand as an organization? Are you an industry leader and have won awards for performing well?
Don’t shy, show all the awards and certificates you have achieved on your career page. This will attract the right candidates who want to work in leading and excelling organizations.
You can share if you have been listed as the ‘Best place to work,’ “Best Employer,’ or simply your shining rating from Glassdoor.
Here is a best practice example found on Slalom’s career page:
9. Keep Your Page Up-to-Date
One of the biggest mistakes that employers make is letting their career page become out of date. Keep updating all the active openings.
If you do not update it, you might send out a negative message. You might also lose people interested in your company’s position just because it wasn’t updated on the career page.
Here is a best practice example found on Springworks’ career page:
10. Make Your Career Page Mobile Friendly
Be it browsing websites or hunting for jobs, smartphones are turning into everyone’s favorite for all kinds of tasks. So, you must leverage a mobile recruiting strategy & make your career page mobile-friendly. Make your page easy to read on mobile.
Here is a best practice example found on Meraki’s career page:
11. Short Application Form
The application form or process on your career page must be simple and short. Most of the candidates back out from applying to a job just because of a lengthy application form.
The best practice is to ask for only the required details and then ask for more information upon shortlisting or an interview.
Here is a best practice example found on Prezi’s career page:
12. Put Share Buttons
Candidates might find positions in which their friends might be interested. When you add a share option, people can directly share new openings on social media or personally with someone. This gives you access to ultimately a larger pool of talented individuals.
Here is a best practice example found on Springworks’ career page:
13. Clear Job Descriptions
You can’t create a successful career page without compelling job descriptions. A job description tells what you expect from the candidates and whether they would make the right fit in your organization.
They are not a simple list of responsibilities and duties! Instead, they are an opportunity for you to be creative and stand out from the crowd.
Here is a best practice example found on Hootsuite’s career page:
14. Measure the Performance of Your Career Page
Don’t forget to monitor and track your career page just like any other website page.
You can start with these metrics:
- Monthly Traffic
- Conversion rate
- Job alerts signups
- Referral traffic
The data you collect here will translate to great, actionable insights.
10 Examples of Best Career Pages
Looking for some great career pages? Take a look at these top 10 career pages from industry leaders that really stand out!
Airbnb
The idea to steal:
Airbnb shares a clear mission statement on its career page. It clearly shows what they do and why.
2. Zurb
The idea to steal:
Zurb’s career page talks to their potential candidates like they are talking to friends. Tell them the company story.
3. Pinterest
The idea to steal:
Pinterest is showcasing the core company values on its career page.
4. Facebook
The idea to steal:
Facebook places a search bar to make it easy for interested job seekers to find an open job position! Page also explains why candidates should choose your company.
5. Hubspot
The idea to steal:
Hubspot’s career page contains a clear, detailed explanation of their hiring process.
6. Squarespace
The idea to steal:
Squarespace’s career page includes perks and benefits to showcase how they take care of their employees.
7. Salesforce
The idea to steal:
Salesforce showcases the company stats, awards, and Glassdoor review.
8. TaskRabbit
The idea to steal:
TaskRabbit’s career page has pics of the employees and their dogs. They did a great job of outlining the company culture and who they are as an organization.
9. Asana
The idea to steal:
Asana highlights the company’s “Best places to work” awards and certificates by third parties.
10. Accenture
The idea to steal:
Accenture asks candidates to subscribe to receive career updates, job alerts, the latest news, and insider tips tailored to their preferences.
How can you promote a career page?
The benefits of having a career page can only be churned when you successfully promote a job, aka when job-seekers are aware of your website/platform. Increasing your page traffic will help employers to fill vacant positions faster. Prompting a career page need not be expensive or complicated. We have listed the six best ways to advertise job openings that will drive more candidates to your career site:
Free job boards
Posting a job for free can help hire top-notch candidates. This can significantly contribute to the recruitment strategy of employers.
Leverage social media
Social media job postings give you access to a wider range of talent pools worldwide. This is one of the most cost-effective ways to gain traffic.
Partner with university/college
As we know, most universities have job fairs, and partnering with them can give you access to young talent with fresh perspectives. This can assist in filling vacant positions faster.
Make the best use of employee referrals
A study on employee referral programs indicates that employees hired via referral retain longer than those hired through other sources. A job referral program with fair incentives will produce significant results.
Make use of the traffic on your website
Create a career section/page on your website and navigate the traffic generated on your website to your career page. This also helps you represent your company’s brand to job seekers.
Use Recruitment Software
Recruitment software such as Applicant Tracking System and Candidate relationship management (CRM) helps in automating the entire recruiting process. ATS is useful for automatically tracking your candidates. SpringRecruit, a free ats software, automate the entire process, from scheduling an interview to automating assessments & resume parser.
FAQs
What is a corporate career website?
A career website, also called a career page/job board, is resource employers and job seekers use. It’s designed to help employers post any job vacancies to an active candidate pool.
What should a career page look like?
Career pages should be able to communicate your company story and encourage candidates to be a part of your organizational goals. This helps attract top talent whose goals align with the company.
Why is a career site important?
By having a career page, your potential candidates already have an idea about your company and its goals. This saves time for both the recruiter & prospective candidates. Moreover, with advancements in technology, the submission of job applications is hassle-free.
What do candidates look for on a careers page?
To build a great career website, you must look from the perspective of a user/prospective candidate. Understand what they are looking for and what makes them hit the “Apply Now” button. They will evaluate you based on your careers page. Add elements that can make them picture themselves at your company.
To simplify your work, we have already researched and made a list of what candidates look for.
Easy Application
According to research, over 90% of modern-day job seekers use their mobile devices to look for their dream job. Keeping this in mind, the design of your website should be user-friendly and compatible with mobile phones and laptops. Try to ask questions like- How much time will it take to hit the application? Is it a one-click application? What filters will your users require?
The company’s mission statement
Your mission statement must be honest & must speak to your potential candidates. It must encourage and inspire them to apply. This helps candidates analyse your company and determine if you’re the right fit for them and will be able to help them achieve their individual career goals.
Employee Reviews
It’s a human tendency to present only the best things to others. This is why employee reviews can give a real insight into the work environment and development opportunities that can make or break the decision of potential candidates. Transparency and accountability are the bottom lines when it comes to converting passive seekers into active applicants.
Company benefits and perks
According to Glassdoor, 48% of candidates stated that benefits are the most important factor when looking for a job. Why? They prefer to join companies that provide unique perks. This can give companies a competitive edge.
Company videos
Job posting ideas that grab job seekers’ attention are having visually appealing colors, easy-to-read fonts, images, and videos. It will encourage potential job seekers to explore or visit the company in person. Capture the fun side of your organization, and let the candidates into your employees’ day-to-day lives. This is definitely a more exciting way to announce a new job. But remember not to go overboard with it.
Create a Perfect Career Page Now!
Creating a successful career page doesn’t have to be a complicated process. Just follow all these tips and notice how it becomes your most effective hiring tool and starts attracting the right candidates.
Do you have any other tips? Please drop your views in the comment section below.
