LinkedIn is the largest professional networking site on the web, and now more than ever, it’s important to have an excellent Company Page. It is the most valuable resource for finding quality candidates.
Whether you’re looking to fill a new role or hire someone based on their skillset or competencies, there’s no better way to find the right person than LinkedIn. However, if your profile is not optimized, it will only take you so far.
If you haven’t refreshed your company page on LinkedIn recently, it’s time. The average person spends 8 minutes daily on LinkedIn, and many candidates and employees are likely getting their information elsewhere.
If your business page is not engaging them with new content, your company’s brand could be at risk of being overlooked by great talents or losing some of the best employees and opportunities.
You want the best candidates to apply, but how do you make sure that they find your profile? Of course, the first and most important step is setting the right tone, so we’ve put together some easy tips to help you do that.
Optimizing your LinkedIn company page is easy—just follow these top proven tips, and you will get more qualified candidates reaching out.
Why Create a Company Page on LinkedIn?
Creating a LinkedIn Company Page is a great way to get more business from your existing customers & contacts. And it can be beneficial for your company’s brand, too!
There are many benefits, including an easy way to stay in touch with people who may be interested in your company or product/service offerings. It also gives you the opportunity to showcase your expertise in certain areas through articles and videos posted on your page.
A LinkedIn company page is a great way to showcase and promote your business on an influential social network. It’s like an online resume, with video, images and links that tell your story in detail.
Whether you just started or have been around a while, it’s important to keep your personal profile updated with new information. It’s also helpful when searching for someone to fill a position in your company.
Your LinkedIn company page gives potential employees and recruiters a better understanding of your company’s culture and values to make the best choice possible when considering whether or not to work for you.
Top 5 Tips to Optimize Your Company’s LinkedIn Profile to Attract Quality Candidates
1. Use High-Quality Company Logo
Logos are the one thing that makes a brand recognizable. They can instantly convey a sense of who you are and what you stand for. Using a logo profile image for your LinkedIn company page is a great way to use this powerful marketing asset.
So, turn your LinkedIn company page into an effective marketing tool by using a logo image.
2. Create Eye-catchy Company Page Banner Image
The best banner images are eye-catching. You can use a compelling photo that includes an awesome quote from an employee or one of your customers. A strong message like “Who We Are” or “Our Story” will help people get a sense of your brand before they click through to your page.
Or you can also showcase your company in a memorable way, with a custom banner image that’s as unique as your brand. Building your brand image through a custom banner image is a great way to show off your company and profession.
3. Create a Concise and Clear Company Page Description
An engaging company page description is a great opportunity to showcase your brand personality (and catch the eyes of potential candidates). Your company page description is your opportunity to show off your brand personality and sell yourself.
The ideal length for a company page description is between 50 and 125 words. If you have more to say, then you can use additional tabs or videos instead of writing it all into one long paragraph. Use action-oriented language to highlight the reasons for why people should learn more about what you have to offer.
Include phrases like “Learn more” or “Click here” above links so that visitors know exactly what they should do next if they want to learn more about what you have to offer. This makes it easier for them to take action and convert into leads or customers!
4. Customize Your Company Page URL to Make it Easy to Find
Your company page URL is an important piece of your brand, as it’s the first thing people see when they visit. Customizing your company page URL is a nice way to stand out and make your company page easy to find.
To customize your company page URL, go to your Company Page, click the Edit page and click on the small “i” in the top right-hand corner next to the URL field. Enter your custom URL in the “LinkedIn public URL” field and click the Save button.
5. Be Consistent to Build a Strong Brand
Be consistent with your branding! Your company page should be created by taking into account everything that you do and represents. Make sure to use the exact same fonts and colors there as on other sites, even if you have different logos on your business cards.
More people are turning to LinkedIn to find the best candidates for their company’s needs. To get the most out of your postings, recruiters can optimize their profiles to make them more searchable and attractive to potential candidates.
LinkedIn’s search feature allows recruiters to preview profiles, making it a great tool to increase networking opportunities with other talent.